That way, you Pin could get shown to users who are searching for “Related Items,” even if you don’t include the actual search term in your text. In creating your Pins, consider using high-quality images that are related to the content in your blog post or on your product page. With the ability to “read” an image, this technology encourages creators to think about aesthetics as well as keywords. Lens is a fascinating piece of technology that’s skilled at understanding the components of an image in order to suggest other related posts. ![]() Pinterest’s Lens technology is a market leader in visual search.īy pointing a smartphone camera at a household item or piece of clothing, Pinterest can identify the object and suggest related Pins. Tailwind published a complete guide on how to find and join group boards, so I highly recommend following this resource if you’re struggling to find group boards on your own. This is a great way to double your traffic (or more). ![]() ![]() Once you have joined a few group boards, you can use a scheduling app like Tailwind to Pin your own content and re-Pin members’ content automatically. Group boards are easy to identify by the fact that they will have multiple users associated with each board: Group boards are boards hosted by other creators who allow Pinners like you to pin your own content, plus the content of other members on the board.Įach group board is likely to have its own unique set of rules, but the general idea is that each member shares Pins from the other creators in order to broaden everyone’s reach. Use this data to inform your Pinterest SEO strategy – from what keywords to use, to what design to follow to drive the most clicks. Pinterest analytics will give you a lot of insight into how your profile is performing in organic search. Follow Relevant Boardsĭoing so will help you grow your network and push your Pins to a larger audience. Buffer recommends pinning at least 5 times per day in order to see the widest reach.
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